So how can you use the power of search engines to grow your business? In this complete guide to updated Search Engine Optimization, you’re going to learn everything you need to know to rank higher on Google, get more traffic to your site, and improve your brand reputation.
What is SEO / Search Engine Optimization
Digital marketing is a very broad term used for internet marketing, hence SEO or Search Engine Optimization is a small part of that.
SEO, or search engine optimization, is the process of optimizing your website for search engines like Google.
Search engine optimization is a long process used to rank a website on search engines like google, bing, and yahoo.
The goal of SEO is to make sure that your website appears at the top of search results when people are looking for information about your business on sites like Google.
Companies like Google and Bing want to help you promote your business online by giving you better visibility in their search results. If you want to get more visitors to your site (and keep them coming back!), then you need to optimize your site so that it can be found by those who are searching for what you offer.
History of SEO
Why is SEO important for marketing ?
The first five organic results on the first page get 67.60% more clicks. The next five websites for only 3.73%. And it drops from there. So, if you want to get traffic, you need to be near the top on SERPs.
How does SEO work ?
Search Engines use so many bots for crawling and indexing websites, content, images, files, and links.
Bots also known as spiders and crawlers crawl every URL and page available on your website and index every webpage on the internet and collect all information about that website.
Crawling and Indexing is the backend process of Search Engine Bots.
Crawling means collecting all the information on web pages that are publicly available and search engine bots have the permission of indexing that information on their server.
Whenever crawlers found a new link on a web page crawlers start to crawl that URL and also crawl the links available on the next web pages and Bots keep traveling from one link to another. It is an unstoppable process and here is a fact we are sharing we are also unstoppable.
While Indexing is the process of storing and organizing the content found during the crawling process. Once a page gets indexed, it’s in the running to be displayed as a result of relevant queries.
That’s why we should always index our new web pages as soon as possible to rank fast on google. That’s why we should always index our new web pages as soon as possible to rank fast on google. Google is the most used search engine in the world.
Types of SEO
- On-page SEO (Content SEO / Relevance SEO)
On-page SEO is the most common type of SEO. It involves doing a bunch of things, like Content optimization of your website and making sure that you’re using the right keywords in your content, ensuring that you’ve got the correct content length, HTML tags and other things that can help Google and other search engines understand what your website is about.
- Off-page SEO (Promotional SEO /Authority SEO/ Back or inbound Links)
Off-page SEO refers to all of the stuff you do on other websites to get better rankings in search engines. This includes getting links from other websites as well as creating quality content that people will want to link back to you.
- Technical SEO.
Technical SEO refers to all of the technical aspects of writing great content and making sure it’s optimized for search engines. This might include writing headers and subheaders or creating pages with different layouts depending on how they’re being viewed by users on different devices.
Types of SEO Strategies
There are two major strategies for getting your site to rank fast:
White hat SEO: It is considered ethical by the guidelines of search engines. White hat tactics include things like writing informative posts, creating quality content, and building a website with good grammar and spelling.
Black hat SEO: Black hat seo is the search engine optimization practice that is based on unethical, deceptive and illegal tactics to improve rankings in search engines.
The main goal of black hat seo is to fool Google into giving you a better rank in the SERPs (Search Engine Results Pages). Black hat SEO involves using things like keyword stuffing, cloaking, doorway pages and hidden text links.
Gray hat SEO: This strategy involves using more than one type of strategy at once; this can help you get a site ranked faster because it allows you to use more than one type of tactic simultaneously.
This type of approach is likely going to work best for smaller businesses that need quick results from their SEO marketing efforts but don’t have time or resources for long-term strategy planning or implementation.
However, these techniques can still be used in conjunction with other types of strategies and techniques to speed up the process of getting your site ranked well on search engines.
How to do SEO ?
Now it’s time to Learn how to actually do SEO and how to optimize your website to rank higher on Google and get more traffic. This requires a combination of on-page, off-page, and technical optimizations.
Learn On-page SEO
On-page starts with your website’s Content, HTML tags, and URL. Learning On-page SEO is not a big deal but doing it practically could be tricky for you.
1. Content is King
Ranking starts with the content of any website which is the most powerful thing that helps to rank a website.
SEO without content means a garden without any grass. No one would love to come on that website which has nothing to provide.
First, Fill up your web pages with some great valuable content for your users. Google always supports new and updated content that’s why you need to stay updated with your content.
Second, Optimize your content according to SEO.
Third, Start sharing your Content.
Note the tip: Use your Keywords perfectly.
2. Keywords
keywords are those words, sentences, or phrases that describe your product or service available on your website. The keyword could be the topic of your content.
Example: This page of my website describes Search engine optimization, that’s why it is my keyword and I want to rank this page on this keyword on the first page of google.
Note the tip: We should use our keyword in the article only one or two times per 100 words.
What is Keyword Research
Keyword research is the process of finding keywords that are relevant to your business and will help you rank in search engines.
To do keyword research, you need a tool that can tell you how many people search for each keyword every month, and what percentage of those searches result in conversions for your business. You then use this information to make an algorithm for optimizing your website for the desired keywords.
3. Title tag
The title of your content is the first impression a user gets from your website. A great title is best relatable to your content, keywords, and user queries.
Note the tip: A title should be under 52 to 60 characters
4. Meta Description
Meta description is not useable from the SEO perspective according to some experts but despite their relative lack of use in SEO, it is very important to increase CTR, traffic, and ranking also.
Google showed up a short snippet of websites on their pages. Meta descriptions can be readable for all users from outside of the website.
If someone like to read more about our content after reading that short snippet, they will click on the link to visit our website. That’s the reason meta description is so important.
It can help Google understand what your web page is all about, and more importantly, It can influence searchers to click on our links.
Well-written meta descriptions give searchers a better understanding of what your page is all about, which in turn leads to more clickthroughs. So, don’t neglect it.
Note the tip: You should use 155 to 160 characters only in your meta description.
5. Use Visuals for On-page SEO
Using images, videos, and infographics attracts human eye. Those things are visually interesting to visitors. It also gives you opportunities to boost your SEO.
6. Image Optimization
Uploading an image is a simple task, but optimizing an image according to SEO is a tricky thing. We should use the following tips for proper image optimization.
- Use SEO-friendly alt tags.
- Upload light and right-sized images for fast loading of your website.
- Rename your file names instead of using something like IMG_08857.
- Use Mobile friendly images.
7. URL Structure
In the past, websites were ranked based on how many keywords are stuffed into a webpage and also in the URL.
Including those keywords in the URLs of each page. The more pages you had with similar keywords, the higher your ranking would be.
But the problem is that Google always keeps updating its algorithm. Now, Google reduces the impact of optimized URLs according to our keywords.
That’s not to say it doesn’t matter. Search engines are still including your URLs in your overall SEO score. They just don’t hold the same prominence they once did.
How to optimize URLs
If you are writing on a keyword like “Write for us” then your url will be https://unstoppabledomains.in/write-for-us/
Bold text is your customized URL as your Keyword.
8. Links
Links are divided into two categories Outbound links and Inbond links.
Outbound links take outside of our website to another website. Inbound links are taken to other pages of the same website.
Note the tip: Link some genuine content pages to the posts of your websites.
Learn Off-page SEO
“Off-page SEO” refers to any action taken outside of your own website in an attempt to improve its search engine rankings. Along with on-page SEO—those actions performed directly on a site, which we have already discussed above.
- Indexing
- Link Building
- Content Marketing
- Social Media
- Local SEO
Indexing
the step of ranking a website on google is indexing your website on google. This is a process of making sure that google knows about your website and can find it when users search for keywords related to your site.
The very First step to rank a website on google is indexing. We will discuss the most effective indexing process used by experts.
1. Create an account on Google Search Console and verify your website.
2. After verification, set up a sitemap in your website and make sure it is available on the web (not only in Google).
3. Once you have done all these steps, you can submit the link to Google through their webmaster console or use their API to send them links directly.
5. If you are using WordPress, then you can use plugins like Yoast SEO to create the XML sitemap and submit it to Google search console.
Use URL inspection tool of Google Search Console (GSC) to inspect your url is available on Google for indexing or not. Google will tell you all problems related to your website or webpages.
My Webpages don’t have any issues. Google gave my website all green signals.
- My website is usable for mobile.
- My website has secure connection
- My url is available on google.
If you’re not showing up anywhere in the search results, there are a few possible reasons why:
- Your site is brand new and hasn’t been crawled yet.
- Your site isn’t linked to from any external websites.
- Your site’s navigation makes it hard for a robot to crawl it effectively.
- Your site contains some basic code called crawler directives that is blocking search engines.
- Your site has been penalized by Google for spammy tactics.
Link Building
Link Building is the most used technique in Off-page SEO. One of the most important steps to ranking a website on google is getting backlinks. Backlink means an inbound link from another site that points to your website.
It’s one of the factors used by google to determine your site’s relevance. The more quality content and backlinks you have, the higher you will rank on google.
The first step in link building is to identify your competitors. Those websites which are ranking above your website on search engine results pages (SERPs) are your competitors.
Your competitors may have more links than you do, or they may have a different domain name—it doesn’t matter which. You want to know what their anchor text looks like so you can think about how to mimic it on your own site.
Link Building Strategies
- Content Marketing
- Guest posting
- Directory submissions
- Email outreach
- Blog commenting
- Brand Mentions
- Reciprocal Link Building
According to SEMRUSH, Guest Posting is the most effective way to earn authority backlinks.
Content Marketing
Content marketing is a strategy that involves creating and distributing relevant content to attract new visitors and increase brand awareness.
In Content marketing, the process of link building begins with research. You should know what types of content are likely to be useful for linking to your site, and what kind of content will attract specific types of links.
Content Marketing can be done by:
1. Guest Blogging
2. Article Submission
3. Sharing on Social media
Read – Guest Blogging: A Pro Guide of Guest Posting.
Guest blogging is a great way to build your authority backlinks. It can rank your site on Google quickly, and it gives you an opportunity to connect with other members of the community.
Guest blogging helps you build credibility, which is essential for any business looking to grow organically. You’ll be able to establish yourself as an expert in your industry and make connections that could lead to future business opportunities or consulting contracts.
You can start free guest posting with one month of free SEO services on Unstoppable Domains. Visit – Guest Post Submission.
Social Media
There’s no denying that social media has become an integral part of users’ lives. 93% of Internet users are active on at least one social network like Facebook, Instagram, Youtube, and more.
Social media is an important part of the way we use and search for information online. Social media platforms are one type of “search engine” (or “answer engine”) among many such tools.
However, it is important to note that social media shares are not a direct ranking factor. Treat your social media presence as Off-page SEO of your website.
It’s an opportunity to attract traffic rather than something directly tied to how Google ranks websites.
Having a presence across social media can put you in front of potential clients and customers. People looking for answers to their questions or for the right brands on the networks they use.
Social media is also often used as a customer service platform.
If a customer has a question or concern about your product, chances are he will contact you through social media.
You must communicate professionally and regularly update your social media profiles so that existing and potential customers will discover you as they conduct research.
Local SEO
It’s important to focus on local SEO because it can help you grow your business locally. Once you develop a name for yourself in your city, then expanding into other areas will be much easier.
Don’t forget that all efforts outside of your website should be considered off-page SEO.
- Google My Business
- Citation
Google My Business
For local businesses, Google My Business is an essential tool for establishing a presence online. Still, it’s easy to overlook the fact that off-page SEO (such as link building and social media marketing practices) is still important to help your business rank well in search results.
According to reports, 46% of google searches are related to local information. When Someone search for a beauty parlour near me, It means a user searching for a beauty parlour in their area.
Citations
A citation is a reference to your business online that typically includes your NAP. NAP stands for Name, Address, and Phone Number.
If you own a local business and want to be found on the search results for geographically relevant keywords, then citations are an essential part of your digital marketing strategy.
But citations are only effective if they remain consistent. If you’ve varied your NAP references in different places, it will seem as though you’re trying to trick search engines and users into believing that multiple people run your business when really the same person is behind everything.
What are Reciprocal Links?
Reciprocal links are links between two sites that have been created and link to each other because they cover similar topics or provide complementary goods or services. This can help with search engine optimization (SEO).
Here’s how to get reciprocal links:
1. Find out which sites in your industry or niche have reciprocal links.
2. The best way to do this is by building relationships with other bloggers, influencers and social media users. Contact them and ask them if they would be willing to link back to you.
3. If they say yes, tell them why you think they should link back to you, and what other benefits it would bring their site as well as yours (such as increased traffic).
4. You can also try reaching out to business owners in your industry that would benefit from having good reviews and positive customer experience.
SEO ranking factors
There are several ranking factors introduced by google from time to time. There are hundreds of Google ranking factors. Google always keeps updating its ranking factors to give some opportunities for newcomers.
That’s why you do not need to worry, if you are new on the internet you can also rank if google found quality and value in your work.
So what are those requirements?
According to FirstPageSage, these are the top ranking factors currently and how they are weighted:
- Consistent publication of high-quality content (26%)
- Keywords in meta title (17%)
- Backlinks (15%)
- Niche expertise (13%)
- User engagement (11%)
- Internal links (5%)
- Mobile-friendly/mobile-first (5%)
- Page speed (2%)
- Site security/SSL certificate (2%)
- Schema markup/structured data (1%)
- Keywords in URL (1%)
- Keywords in H1 (1%)
But given that there are at least 200 Google ranking factors; that’s at least 189 “other” factors that collectively make up that 1%. In other words, those seemingly small factors, like keywords in URL, that on their own make up 1%, are not so small.
SEO Services
If you want to rank your website on Google, you’ve come to the right place. We offer free and paid SEO services that will help you get where you want to be.
Free SEO
To get free SEO service you need to do your Guest Post Submission on Unstoppable Domains. We will provide free SEO for one month to your post. Write long-form and fresh content for us.
Paid SEO
To Get Your website ranked organically you need to do the best search engine optimization of your website. We are here to do your SEO. To get our paid prices, Contact us now.