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How to do voice search SEO? Voice SEO is defined by natural referencing adapted to voice searches. The optimization of content is therefore done by taking into account that an extract of the text can be read by a voice assistant .
Search engines like Google take the text as if it were a regular search query and do what they do best: match the search query with the right results. With voice searches becoming increasingly common, adding voice search to your digital marketing strategy is a must.
Tips To Prepare For Voice Referencing!
An increasingly frequent search method… which could involve marketing issues as well as an adaptation of its SEO.
So, are we going to have to change everything? No. However, it is advisable to adapt to it.
In natural referencing, you optimize your content as a priority for the Internet user. Voice SEO is only an adaptation of its content to increase the chances of having content offered in response, by a voice assistant.
1. Concise answers should be in your content
By nature, voice searches are longer and often formulated with questions.
Voice assistants read concise excerpts from content to provide a response.
So plan a concise and precise insert or paragraph to answer the question emanating from your main keyword.
To bolster this argument, according to the Backlinko article, responses read by voice assistants average 29 words .
Of course, sometimes this will not be possible. So there are other techniques to optimize your website for voice search.
2. Use conversational language in your content
41% of people who use a voice assistant feel like they’re talking to a friend or another person. (Source: ThinkWithGoogle)
Thus, the results offered are mostly of the “conversational” type . Voice SEO is based on conversational language.
That is, a simple response to a search intent (a question) as if the conversation was between two people.
This advice should not totally change the way you write your content. Only passages that directly respond to the Internet user’s search intent can be included.
3. Optimize your content for long queries
This is one of the consequences of the era of voice SEO referencing: queries are longer.
Increasingly, Internet users will search for long-tail queries, or complete questions.
Thus, the request “successfully cooking pancakes” will become “How to successfully cook pancakes?”. It is on this question that you will have to answer and optimize your content.
Again, it’s not about taking over all your content, but why not create new ones. Or, optimize the paragraphs of your old content , which lend themselves to it.
4. Your site should be mobile-optimized…and fast!
This criterion should already be normality, for SEO. Especially since Google rolled out its mobile-first index.
1 voice search out of 5 is done on mobile . The results offered will therefore be mostly sites optimized for mobile.
If your site is not yet adapted for mobile, this criterion implies big changes. But it is a blessing in disguise. Having a site adapted for mobile does not only promote voice referencing, but the general SEO of a site.
5. Use structured data
Structured data , or microdata, are codes to be implemented in its pages.
These structured data schemas allow Google to better understand content .
The structured data vocabulary supported by Google is available at Schema.org.
Using them correctly will increase your chances of getting rich results . But also to appear in the Knowledge Graph , from Google, which are read in priority during voice searches.
6. Write very long content
Surely when reading this title, you said to yourself: “Very long content? But I thought the answers from the voice assistants were short!”.
Yes that’s right. However, the contents appearing in the results of voice searches are on average longer than those resulting from traditional searches.
In fact, when an Internet user questions his intelligent assistant, Google searches among the contents in his index , the most suitable answer.
Therefore, by writing long and rich content on a subject, there is a better chance of seeing a suitable response to a voice request.
7. Aim for the featured snippet
The featured snippet is the insert highlighted, at the top of Google results, during a request. This insert can also be found under the name of “position 0”. And when a query presents a result with a featured snippet, the voice assistant plays the featured content snippet . Thus, if you reach the featured snippet, you maximize the chances of acquiring traffic from voice searches. Some techniques to reach the featured snippet:
Provide a concise response to the user’s search intent
Use bulleted lists
Use a table of contents
Using Structured Data FAQ
Use images in content
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